The truth is, most businesses don't win-let alone win big. Brad Chase has won big, and now he's sharing his invaluable insights at CEOtoCEO.

Brad Chase, the veteran business visionary and former Microsoft Senior Vice President, may be best known for negotiating the game changing deal with Mick Jagger and the Rolling Stones to license their hit "Start Me Up" for Microsoft's iconic Windows 95 advertising campaign.

In his talk, based on his book, Strategy First: How Businesses Win Big, Brad shows leaders how to develop smarter, more competitive strategies. Through vivid stories and real-world examples, he explains how to calculate a Strategy Score, find hidden growth opportunities, and outthink competitors.

Key principles include:

• Seek Change - Leverage emerging trends

• Mine the Gaps - Find untapped value

• Expand the Universe - Grow market reach

• Climb Short Walls; Build Tall Walls - Enter markets easily and build strong advantages

• ACT - Align, Communicate, and Track for better execution

Brad's energetic, practical approach makes strategy accessible to leaders at all levels. Whether you're scaling a startup or steering a Fortune 500, Brad's insights will help you compete-and win.

During his 14-year tenure at Microsoft, he led teams of more than 4,000 employees and played a pivotal role in launching some of the company's most influential products, including Windows 95, Internet Explorer, and Microsoft Office. He also spearheaded the transformation of MSN.com into a global digital powerhouse.

Beyond Microsoft, Brad has advised companies ranging from startups to Fortune 500s-such as GE, VMware, Sonos, and Blucora-and has served on numerous boards, including Expedia, DreamBox, Brooks, and The Nature Conservancy.